After 20 years in business, it’s easy to lose touch with your original inspiration. And then there are moments when it all comes rushing back. For me, it happens while flying, especially with my kids. I look out at a vast, untouched wilderness and appreciate anew just how special and rare this place we call Alaska is—and how lucky my kids are to grow up experiencing 19th-century wilderness alongside 21st-century technology and conveniences.

In 2015, I came up with an idea to recapture and share that feeling I had when I first visited Alaska: Pair some of the favorite photographs I made through the years with my favorite inspirational travel quotes, then display them publicly on our digital screens at the Anchorage Airport, the Dena’ina Convention Center, and other public venues. We call this our “Why We Travel” collection.